Praveen Kumar | Senior Data Analyst

Full-stack data analyst based in Bengaluru — I build the pipeline, analyze the output, and deliver the decision. 9+ years spanning BI, Marketing Analytics, and AI-augmented data engineering at enterprise scale.

My edge is workflow velocity — I vibe-code SQL pipelines and Python scripts using Claude Code in terminal daily, integrate OpenAI APIs for LLM sentiment analysis on customer feedback, and compress multi-day analysis cycles to hours.

Currently at Vimeo. Previously embedded with Microsoft, Amazon, Nike & Audi via Mindtree — engineering Snowflake pipelines and dashboards that directly influence ad spend and revenue.

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Claude Code (CLI)OpenAI API (GPT-4o)LLM Sentiment AnalysisAutomated EDAAI Data NarrativesPrompt Engineering

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@Prxveen46 ↗

Years in Analytics

Across 4 organizations

Customer journey analysis

Work History

Career Timeline

20162017201820192020202120222023202420252026

Groupon.comTransCentraMindtree LimitedVimeo.com

01VIMEOCURRENT ROLE

Senior Data Analyst

Vimeo.com · Bengaluru

JAN 2022 – PRESENT

▶Eliminated 90% of data processing latency by re-engineering legacy ETL into fully automated Snowflake pipelines — accelerating time-to-insight from days to hours
▶Deployed 10+ real-time Tableau dashboards with feedback loops, cutting reporting cycles by 25% and eliminating manual overhead across 4 teams
▶Boosted CSAT by 80% via deep-dive SQL + Tableau customer journey analysis; identified 3 critical friction points shipped with Product
▶Improved agent efficiency 15% and cut operational costs via analytical tooling tracking interaction quality and workforce allocation
▶AI-native daily: vibe-codes SQL pipelines and Python scripts via Claude Code CLI; runs LLM sentiment classification on 1000s of customer feedback entries; compresses multi-day EDA cycles to hours using ChatGPT & Gemini

Technical Skills

Technical Proficiency

S1AI & LLM Integration

Claude Code (Terminal CLI)OpenAI API (GPT-4o)Assistants API & EmbeddingsLLM Sentiment AnalysisAutomated EDAAI Data NarrativesPrompt Engineering for DataVibe Coding Workflows

S2Analytics & BI

TableauPower BIDAXCustomer SegmentationA/B TestingStatistical AnalysisData StorytellingKPI Dashboarding

S3Data Engineering

SQL (Advanced)SnowflakeAzure Cosmos DBGCPETL / ELT DesignData ModelingPipeline Automation

S4Marketing Analytics

Campaign OptimizationROAS / ROI AnalysisConsumer Journey MappingSearch Behavior AnalysisKeyword PerformanceYoY / WoW Trending

S5Programming

PythonRScope (Azure)pandas / numpyscikit-learnJupytermatplotlib / seaborn

S6Tools & Collaboration

GitHubAzure DevOpsJiraAgile / ScrumStakeholder ManagementCross-Functional Leadership

Projects & AI Tools

Data Portfolio

6 PROJECTS

ANALYTICS · MICROSOFT

+18%

YoY Growth

2.4M

Searches

+7%

WoW

Trending Travel Dashboard

Weekly-automated Power BI platform ingesting 2.4M+ search signals from Azure Cosmos DB to surface destination trend shifts and keyword performance — used directly by Microsoft strategists for Amazon, Nike & Audi ad spend allocation.

Power BIDAXAzure Cosmos DBScope Language

FUNNEL OPT · ROAS

3.2x

Funnel Eff.

+10%

ROI Lift

15+

Dashboards

Consumer Decision Journey

Mapped user intent and purchase decision factors across the full funnel for Amazon, Nike & Audi on Microsoft's advertising platform — directly refined ad targeting strategies and optimized ROAS.

Power BISQLPythonMarketing Analytics

GEO INTEL · SEARCH

+30%

Query Perf.

5K+

POI Mapped

+10%

Campaign ROI

Query Pathing Tool

Search behavior tracker with location mapping, POI categorization and destination classification — granular targeting insights improved campaign ROI by 10%.

SQLAzureData ModelingGeo Analytics

AI · OPENAI

AI04

10x

Search Speed

500+

Docs Indexed

~70%

Time Saved

Semantic Search & Auto-Reporting

Built a Python tool using GPT-4o Embeddings to enable semantic search across internal document sets — type a question in plain English, get relevant passages ranked by similarity, then auto-generate a narrative summary report.

OpenAI APIGPT-4oEmbeddingsPython

AI · CLAUDE CODE

AI05

~70%

EDA Speedup

1000s

Classified

2hr

Cycle Time

LLM Sentiment Classifier

Production pipeline at Vimeo: ingests thousands of customer feedback entries, classifies sentiment via LLM, and outputs actionable CX reports. Built with Claude Code CLI for SQL generation and ChatGPT for classification logic.

Claude CodeChatGPTPythonSnowflake

AI · SYSTEM

AI06

Daily

Cadence

Models Tested

Prod

Adopted

AI/ML Knowledge System

Curated evaluation framework tracking model releases (Claude, GPT, Gemini, open-source LLMs), applied ML techniques, and emerging tooling — systematically tested and adopted into production workflows at Vimeo.

ClaudeGeminiLangChainOllama

Education & Certifications

Education & Credentials

MBA

Master of Business Administration

Madras University, Chennai

2020

B.E.

Bachelor of Engineering

Sathyabama University, Chennai

2016

Advanced Data Science Certification

upGrad · 2024

Data Science Programming Bootcamp

upGrad · 2023

Power BI for Data Analytics

Pluralsight · 2019

Let's Connect

Get In Touch

Open to Senior Data Analyst, Analytics Engineer, and Analytics Lead roles — Bengaluru or remote.

GitHub

Upwork

Fiverr

Open to full-time roles· Bengaluru · Remote · Immediate

What They Say

Colleague Perspectives

"Praveen re-engineered our entire ETL pipeline from legacy scripts to automated Snowflake workflows — what used to take days now runs in hours. He thinks in systems, not just queries."

Analytics Director

Vimeo · Product Analytics

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